Nearly 35m Americans used Instagram at least once a month last year, compared with 30.8m using Twitter’s mobile app, according to estimates from E-Marketer, the research group.
Mark Zuckerberg announced this week that Instagram had hit 200m monthly active users worldwide, having grown more than sixfold since he acquired it in 2012. Both sites were developed for mobile users first but Twitter has a greater desktop userbase, with 240m active monthly users.
The Instagram app, popular with teens who enjoy its flattering visual filters, has helped Facebook keep hold of a younger audience who are tiring of the main social network.
Culled from the Financial Times
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